Your website should be readable for all audiences. Research shows that educated people prefer plain language because it allows them to spend less time and energy trying to understand the information and spend more time focused on completing their task.
Write for a Flesch-Kincaid Reading Ease score of 50.0 and above. The higher the score, the easier the material is to read. Lower scores indicate it is more difficult to read.
- 90.0–100.0: Your content is easily understood by an average 11 year-old student.
- 60.0–70.0: Your content is easily understood by 13 to 15 year-olds.
- 0.0–30.0: Your content is best understood by university graduates.
You can use the readability feature in Microsoft Word or a site such as readability-score.com.