Understand your users

Government of Yukon website users can be anyone. They could be citizens living in Yukon who need government information and services or people from other locations who want to do business, come for a vacation or move here.

It’s important to ensure your content can be understood by any audience. Write in plain language. Use common words, phrases and terms your users will be familiar with. People scan web pages rather than read every word.

Plan and review the keywords you’ll use on your page before you begin writing. Use the same words your target audience uses so it takes less effort for them to find the information they’re looking for.

When you write for the web, give your audience only what they need to:

  • find information;
  • solve their problem; or
  • complete a task.

Adding additional content will make it more difficult for the user to accomplish their goal. Leave just enough content to be clear.

Keep it simple

  • Good online content is easy to scan and takes minimal effort to understand.
  • use short words (up to five letters) instead of longer words (longer than nine letters);
  • use short sentences – aim for 20 words or fewer;
  • use short paragraphs – aim for one to three sentences per paragraph; and
  • focus on the facts (this makes it easier for you to remove irrelevant information and help your user complete their task)


Next: Measure the readability of your website text →

Last update:
Aug 4, 2017