Write great titles and headings

Clear, concise titles and headings help your users scan for what they want and understand the information on the website.

Your page title will often be displayed in search results. The title is the first thing users will see. Help them recognize the content so they will visit your site and find what they need.

  • Keep titles and headings to around six words. Break up long titles by using a colon: Smaller chunks of text are easier to scan.
    • For example – “Local food strategy for Yukon: Encouraging the production and consumption of Yukon-grown food” works better than “Encouraging the production and consumption of Yukon-grown food local food strategy for Yukon.”
  • Be clear and precise. Avoid puns and wordplay. These devices make it difficult for users to find your content.
    • For example: “Current road conditions” is clearer than “Roads.”
  • Place keywords at the front of your page titles and headings. This positioning will make your content more visible to search engines.
    • For example: “Health and safety regulations for the hospitality industry” can be rewritten to “Hospitality industry: Health and safety regulations.”
  • Cut out as many adjectives and prepositions as possible (and, the, a, of).


Next: Use lists and write meaningful links →

Last update:
Aug 4, 2017