You should only move onto the alpha phase if your discovery findings demonstrate:
- you can build a service that better meets user needs compared to what's currently available;
- the service you're building will be better value for money;
- you have the available funds and staff resources to spend on developing the service; and
- there are no significant policy or technology constraints that mean you won’t be able to build the service that meets the user needs you've found.
It’s not a failure to stop developing a service after discovery if your findings show that it’s the best thing to do.